Unicamp Diretoria Acadêmica

AD230 - Modelo de Negócios Sustentáveis - 2S/2022 Imprimir

Pós-Graduação

Informações da disciplina

Ementa:

Definições e dimensões de modelos de negócio sustentáveis. Mudanças estruturais no ambiente de negócios. Modelo de negócios e agregação de valores. Inovação em modelos de negócios. Tecnologia como suporte aos modelos de negócios sustentáveis. Relatórios corporativos de sustentabilidade (Global Reporting Initiative – GRI; Carbon Disclosure Project - CDP).

Bibliografia:

AMIT, R.; ZOTT, C. (2001). Value creation in e-business. Strategic Management Journal, v. 22, p. 493-520.
CASADEUS-MASANELL, R.; RICART, J. E. (2010). From strategy to business model and to tactics. Long Range Planning, v. 43, p. 195-215.
CHESBROUGH, HENRY W. (2006). Open Business Models: how to thrive in the New Innovation Landscape. Boston: Haward Business School Press.
DEMIL, B; LECOCQ, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, v. 43, p. 227-246, 2010.
GIROTRA, Karan and NETESSINE, Serguei, Business Model Innovation for Sustainability (July 3, 2013). INSEAD Working Paper No. 2013/77/TOM. Available at SSRN: http://ssrn.com/abstract=2289291 or .2139/ssrn.2289291"http://dx.doi.org/HYPERLINK "http://dx.doi.org/10.2139/ssrn.2289291"10HYPERLINK "http://dx.doi.org/10.2139/ssrn.2289291".HYPERLINK "http://dx.doi.org/10.2139/ssrn.2289291"2139HYPERLINK "http://dx.doi.org/10.2139/ssrn.2289291"/ssrn.HYPERLINK "http://dx.doi.org/10.2139/ssrn.2289291"2289291
GRI – Global Reporting Initiative (2015) Linking GRI and CDP: how are GRI´s G4 guidelines and CDP´s 2015 climate change question aligned?  GRI guidance / CDP guidance. Disponível em: 4-CDP-2015-Climate-Change-Linkage-Document.pdf"https://www.globalreporting.org/resourcelibrary/GRI-GHYPERLINK "https://www.globalreporting.org/resourcelibrary/GRI-G4-CDP-2015-Climate-Change-Linkage-Document.pdf"4HYPERLINK "https://www.globalreporting.org/resourcelibrary/GRI-G4-CDP-2015-Climate-Change-Linkage-Document.pdf"-CDP-HYPERLINK "https://www.globalreporting.org/resourcelibrary/GRI-G4-CDP-2015-Climate-Change-Linkage-Document.pdf"2015HYPERLINK "https://www.globalreporting.org/resourcelibrary/GRI-G4-CDP-2015-Climate-Change-Linkage-Document.pdf"-Climate-Change-Linkage-Document.pdf
ITO, N. C.; JUNIOR, P. H.; GIMENEZ, F.A.P.; FENSTERSELFER, J. E. (2012). Valor e Vantagem Competitiva: Buscando Definições, Relações e Repercussões. RAC, Rio de Janeiro, v.6, n.2, p. 290-307, Mar/Abr.
LINDGREEN, A; WYNSTRA, F. (2005). Value in business markets: What do we know? Where are we going? Industrial Marketing Management, 34, p. 732-748.
MAGRETTA, J. (2002). Why business models matter. Harvard Business Review, V. 5, N. 80.
OSTERWALDER, A.; PIGNEUR, Y. (2010). Business model generation. New Jersey: John Wiley & Sons.
OSTERWALDER, A.; PIGNEUR, Y.; TUCCI, C. L. (2005). Clarifying business models: origins, present and future of the concept. In: Communications of the Association for Information Systems, V. 15, 2005, 40p.
SHAFER, S. M.; SMITH, H. J.; LINDER, J. C. (2005). The power of business models. Business horizons ,n.48, p.199-207.

Ano de Catálogo: 2022

Créditos: 4

Turma: A Vagas: 30

Número mínimo de alunos: 5

Número de alunos matriculados: 3

Tipo Oferecimento: Regular

Local Oferecimento:

Horários/Salas:

  • Terça 19:00 - 23:00 UL84

Docentes:

  • Ieda Kanashiro Makiya

Reservas:

Não possui reservas.

Horários

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19:00 A - UL84
20:00 A - UL84
21:00 A - UL84
22:00 A - UL84
23:00

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